Adidas Set To Continue Selling Kanye’s Shoes, Yeezys
Adidas has announced that they will continue their partnership with Kanye after seemingly breaking off with him completely. According to Adidas, they will start selling Yeeezys (Kanye West’s sneaker brand) again at the end of May.
When Adidas had previously broken off with Kanye West, they probably didn’t realize the effect that the loss of Kanye would have on their company, because according to multiple reports, Adidas lost around half a billion dollars.
The reason Adidas had broken off with Kanye West was because he made some very antisemitic statements. Yeezy and Adidas had broken off in October of 2022, so it’s been about eight months since the two last partnered together.
Adidas has around one billion dollars in Yeezys at the moment. There has been no report to whether there will be a significant price change as of now.